Content

Content.

From strategy to story to the social feed, we shape content that tells your brand truth to the right audience, with the right message, at the right time.

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Content strategy.

You want your potential customers to understand what you stand for, how you deliver your brand truth, and how you can improve their lives. Our approach to content strategy is rooted in interrogating what information your audience needs and what your brand wants them to understand. This tells us how your messaging can best be shaped, displayed, delivered, and formatted to tell your story in the most genuine way possible.

Content audit.

An efficient strategic approach should utilize, repurpose, or rewrite any existing content a brand has already created. In order to make this happen, a carefully organized inventory of brand assets needs to be compiled. This includes gathering any videos, written work, images, and other properties to understand what a brand has to begin with.

Customer journey mapping.

How do you know what content to create without first understanding what your audience needs? By mapping out the journey your potential customers take, we come to comprehend the touch-points they experience along the way. By putting ourselves in the shoes of your audience, we uncover the questions they are asking, what they need along the way, and strategically integrate your brand's messaging at every benchmark.

Analysis.

Once we have a better understanding of your customers' journey and the current state of your content, we take a step back. What gaps are missing within your current content architecture? How can your messaging be better structured to meet the needs of your audience? By integrating these puzzle pieces together, we can formulate a path forward.

Voice and tone guide.

Have you ever heard the term "look and feel" used when referring to a brand? The reason most well-known organizations are so recognizable is that their customer experience is always consistent, and this includes (often literally) how an organization looks, and the emotions they make their customers feel when interacting with them. To best deliver a consistent content experience, designing a voice and tone guide is a common, clever tactic brands of all shapes and sizes use to ensure that their communications resonate with their audience.

Briefing and execution.

Bringing your strategy to life requires some heavy lifting, and this is where our expertise in well-structured briefing comes in handy. We reduce the headache of the constant back-and-forth with writers, video editors, and other content producers. We are your project managers, digital producers, and all-around awesome folk who want to get your plan off the ground efficiently in the most stress-free way possible.

Content workflow management.

Within any business, there are often several stakeholders that produce, approve, or alter content. In order to keep your messaging, tone, and style consistent, a plan must be put in place to account for each stakeholder's need to touch content along the journey, from creation to publication. We partner with you to design a content management system that streamlines this workflow, clarifies communication, and makes your job easier.

Content marketing.

How can your business share their expertise with your audience in a way that draws them in and keeps them engaged? How can you transform your content assets into a unified revenue-producing powerhouse? A content marketing plan not only helps you uncover what your audience wants to know, but how and where to find them.

Channel strategy.

Exposing what your audience wants to know, what your brand wants to say, and the area of overlap in between is only one piece of the puzzle. Integrating your various channel communications into a united strategy not only brings your content touch-points to life across platforms and mediums, but is designed to meet your target audience exactly where they are, with the right message, in a way that they understand.

Conversion optimization.

The journey does not end once we've unearthed how to get the right content to the right audience at the right time. Rather, setting goals for each content touch-point is a critical step in building a relationship with your audience. What do you want to learn about your audience with each content interaction? Which goals do you want your targets to achieve? From email captures to placing cookies, we ensure that there is a purpose behind every step in your brand's content journey.

Editorial calendar development.

To bring your channel strategy to life, every platform your planned content will live on needs an editorial calendar to make it happen. From planning and tracking your array of communications on social media, website articles, or email marketing, a calendar will help to keep your brand's messaging consistent and on track.

Copywriting.

Your brand's copy is more than just text on a page: it's the magic layer that brings your audience closer to you.

When strategy and creative come together to produce a goal-driven content environment, you know that you're making your copy work harder, better, and more effectively for your business. Our expertise lies in connecting the dots between your brand's mission, tone, and the messaging pillars to help your audience learn what you stand for. From social media copy, to long-form blog posts, to instructional content, our copywriting services flex across the sales funnel to grow your business, your brand reputation, and your customers' love for you.

UX/UI copy.

Not all content falls within the realm of marketing material. Sometimes you want to instruct your audience to take actions, fill out lead forms, or navigate deeper into your website. We employ a variety of software to A/B test the best CTAs, guiding copy, or other interface content to help your visitors achieve business goals.

Blog content creation.

Most content marketing strategies utilize a business's blog to display a particular area of industry expertise. While the messaging may be viewed as common knowledge, your brand must put a unique and recognizable spin on these topics, not only to boast subject matter knowledge, but to tell your audience something unique about you. We take the time to hire the best-fit experts who are deeply familiar with your niche business vertical.

SEO copywriting.

No keyword stuffing, no funny business, no kidding. When we create new content to help bring visibility to your brand, we ensure that the copy is always designed for the reader first, and the search engine second.

Newsletter services.

Email newsletters offer a superb way to keep your subscribed members engaged with your brand, and prospective customers aware of your recent service or product offerings. Our newsletter copywriters work hand-in-hand with your dedicated content marketing strategist to ensure that each email is tailored to your voice and tone, messaging framework, and is always purposed to help you and your audience achieve your goals.

AI-assisted production.

Do we use AI to produce content? Yes, the way a good kitchen uses sharp knives. AI helps us research, draft, and scale, but every word that ships passes through a human editor who knows your voice, checks the facts, and cuts anything that sounds like a machine wrote it.

Social media.

You want your social media content to work harder, more effectively, and with defined objectives to help drive your business forward. Not just for the sake of staking out a presence on a few social platforms, but with real purpose, authentic messaging, and measurable ROI. Our approach to social media marketing ensures that you're communicating with the right audience, using the best fit message, on the platforms that make the most sense for your business goals.

Social media audit.

Analyzing the messaging and formats that have resonated with your audience helps to consolidate existing content performance insights. By producing an integrated view of a brand's social media presence, we can offer ways to improve it at a lower cost to you.

Competitive analysis.

While the "magic layer" of social media marketing calls for fresh, innovative thinking, studying the best actors out there who are already winning helps us identify best practices, missing gaps, and a strategic way in. By understanding how your competitors play the game, we devise tactics to help you shake their hold of your business niche.

Paid placement.

Perhaps you've committed a portion of your marketing budget to pay for visibility on social platforms. But how do you know that you're reaching the right audience? How can you ensure that your targeting efforts are regularly and meticulously altered to account for new learnings about your potential customers? Our paid social strategies are designed to make your budget more effective, efficient, while tirelessly optimizing for accuracy.

Community building and management.

While optimizing your paid social placement is required for accuracy, building a community on social media helps you talk to an audience that has already agreed to follow you. Keeping your audience engaged while continuously building your reach helps to reduce your spend long-term, increase your impressions, and converse in a more meaningful way.